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What is circulation modelling?
Scope of circulation modelling
Weaver Publishing Model
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Specifications of The Weaver Publishing Model

Version

Bronze Silver Gold
Planning period (years) 5 5 5
Basis of forecasts Monthly Monthly Monthly
Main components:      
Paid subscriptions tick tick tick
Free circulation tick tick tick
Retail sales tick tick tick
Editorial costs cross tick tick
Ancillary sales (list rental, reader offers etc) cross tick tick
Enhanced Direct Debits cross tick tick
Basic Direct Debits tick cross cross
Number of source groups:      
New subs source groups 15 20 25
First time renewal groups 3 4 5
Second & subsequent time renewal groups 3 4 5
Subs term lengths:      
Non-DD new subs (months) 3, 6, 12, 24, 36 3, 6, 12, 24, 36 3, 6, 12, 24, 36
Non-DD renewals (months) 6, 12, 24,36 6, 12, 24, 36 6, 12, 24, 36
Direct Debits (months) 1, 3, 6, 12 1, 3, 6, 12 1, 3, 6, 12
No of DD groups per DD term length 1 3 5
Features:      
Automatic print macros tick tick tick
Multiple distribution methods tick tick tick
"What-if" scenario manager cross tick tick
New subs sold on credit cross tick tick
Grace copies by source group cross tick tick
Free copies to new non-DD subscribers cross tick tick
Free copies to new DD subscribers cross tick tick
Free copies to DD conversions cross tick tick
Renewals with service breaks cross tick tick
Mid term cash cancels by source group cross cross tick
Multi region pricing cross cross tick
Multi currency pricing cross cross tick
Adjustment for weekly expires cross cross tick
Circulation graphs:      
Number of graphs 1 2 3

 

 
 

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