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What is circulation modelling?
Scope of circulation modelling
Weaver Publishing Model
Which version is best for you?
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The Weaver Publishing Model - Gold version

The Gold version is a comprehensive circulation model for sophisticated subscription-based publishers. It contains all the features of the Silver model together with support for multi-region and multi-currency subscription pricing. This model enables you to create detailed circulation development plans and subscription budgets quickly and easily, including variables such as credit subscriptions, multi-currency payments and Direct Debits. The Gold version includes:

  • Excel workbook with 18 interconnected worksheets, two circulation graphs, in-cell help messages, print macros and error warning notices

  • Up to 7 months forecast for the rest of the current financial year plus 60 month-by-month forecasts for the next 5 financial years

  • 25 new subscription source groups, 5 first time renewal groups and 5 second- and subsequent-time renewal groups

  • Three payment methods for subscription sales: cash with order (through cheques and credit cards); Direct Debits (or other continuous payment methods such as continuous credit cards); and credit (or “bill-me” orders paid through a billing series)

  • 3, 6, 12, 24 and 36 month term lengths for new non-DD subscriptions

  • 6, 12, 24 and 36 month term lengths for non-DD renewals

  • 1, 3, 6 and 12 month term lengths for Direct Debit subscriptions

  • 5 DD groups for each Direct Debit term length, allowing different prices and term lengths after the first DD claim

  • Free copies for new DD subscribers or for existing non-DD subscribers converting to DD through their renewal series

  • Support for complex DD offers such as 3 issues for £1 followed by 12 issues for £30

  • Non-DD subs renewing with a break in service

  • "What-if" scenario manager

  • Import "actual" month-end results

  • Multi-region and multi-currency pricing for use in different countries or sales regions

  • Consolidation workbook which summarises the financial results for all sales regions

  • Adjustments for weekly expires for high frequency publications

  • Mid-term cash cancels by source group

  • Newsstand sales (with 16 categories)

  • Advertising sales (with 10 categories)

  • Other income (list rental; reader offers and books, binders and back issues)

  • Free circulation

  • Grace copies by source group

  • Overhead costs

  • Subscriptions "on-off" report

  • All calculations are visible and auditable

  • Support for price and cost increases and the evaluation of "what-if" scenarios

 
 

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