The Weaver Publishing Model is a powerful and easy-to-use Excel workbook which calculates month-by-month subscription budgets and forecasts for a publication's circulation volumes, revenues, costs, profits and cash flows.  The model calculates, in seconds, the financial effects of different circulation development strategies.

The Weaver Publishing Model enables publishers to:

• Calculate annual subscription budgets, both quickly and accurately

• Compare the financial effects of different circulation development strategies

• Answer “what-if” questions about each circulation development scenario

• Forecast the effects of changes in the marketing mix such as subscription prices, renewal rates, payment methods and pay-up rates

• Determine the best way of investing additional promotion expenses

The Weaver Publishing Model incorporates all the subscription variables such as prices, term lengths and payment methods, and it enables fundamental strategic questions to be addressed, such as:

• Investigate the relationship between circulation and advertising sales

• Manage the mix of subscription and newsstand sales

• Test the effects of different levels of promotion expenditures

• Test the effects of different payment methods such as Direct Debits

• Establish the relationships between subscription prices and subscription volumes

• Calculate the profit potential and cash flow requirements of new launches and acquisitions

There are three circulation models in the product range. The simplest model (Bronze) contains a limited range of functions and is designed for small and medium-sized magazines and newsletters. The most comprehensive model (Gold) contains a full range of functionality (such as multiple term lengths, credit subscriptions, differentially-priced Direct Debit offers, different gracing policies for each source group, multi-region and multi-currency pricing) and is designed for complex publications sold internationally.

Click here to see which version of The Weaver Publishing Model is best for you.