Alan Weaver Associates business consultants for subscription-based publishers
 
Publishing Model   Lifetime Value Model   Toolkit for Subs Sales   Training Courses   Consultancy Advice   Useful Information   Client List   Order Here
 
 
What is circulation modelling?
Scope of circulation modelling
Weaver Publishing Model
Which version is best for you?
Want to find out more?

The Weaver Publishing Model - Bronze version

The Bronze version is a relatively simple circulation model for magazine publishers which sell their publications through both retail outlets and paid subscriptions. This model enables you to create circulation development plans and subscription budgets quickly, easily and at low cost, and to optimise the balance between newsstand sales and paid subscriptions. The Bronze version includes:

  • Excel workbook with 14 interconnected worksheets, one circulation graph, in-cell help messages, print macros and error warning notices

  • Up to 7 months forecast for the rest of the current financial year plus 60 month-by-month forecasts for the next 5 financial years

  • 15 new subscription source groups, 3 first time renewal groups and 3 second- and subsequent-time renewal groups

  • Two payment method for subscription sales: cash with order, through cheques and credit cards, and Direct Debits

  • 3, 6, 12, 24 and 36 month term lengths for non-DD new subscriptions

  • 6, 12, 24 and 36 month term lengths for non-DD renewals

  • 1, 3, 6 and 12 month term lengths for Direct Debit subscriptions

  • 1 DD group in each Direct Debit term length

  • Single-currency pricing

  • Free circulation

  • Grace copies

  • All calculations are visible and auditable

  • Support for price and cost increases and the evaluation of "what-if" scenarios

 
 

Home | Search | Site map | FAQ | Privacy | Contact

© Alan Weaver Associates, 2005-2010