For each of the five factors below, select the option which most closely reflects your situation:
Do you sell new subscriptions on credit?
No
Do you need to include retail cannibalisation factors?
Do you use complex Direct Debit offers such as 3 issues for £1 followed by 12 issues for £30?
When you press the Submit button you’ll see which version of The Weaver Subscription Lifetime Value Model is best for you.
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