|
| Specifications
of The Weaver Subscription Lifetime Value Model |
| Version |
Bronze |
Silver |
Gold |
| Planning
period (years) |
3 or 5 |
3 or 5 |
3 or 5 |
Basis
of forecasts
|
Annual |
Annual |
Annual |
| Base
currency |
£, $ or € |
£, $ or € |
£, $ or € |
| Main
components: |
|
|
|
| Subscription
lifetime value model |
 |
|
|
| Source
ranking table |
|
|
|
| Optimise
subs acquisition targets |
|
|
|
|
Adjustments for
actual campaign results |
|
|
|
|
Direct Debits |
|
|
|
| Changing Direct
Debit prices and term lengths after the first DD claim |
|
|
|
Converting non-DDs
into Direct Debits during each renewal cycle
|
 |
|
|
|
New sub starts by
month calculator |
|
|
|
|
New subs sold on
credit |
|
|
|
|
Future starts from
Xmas campaigns |
|
|
|
|
Changing DD prices and term
lengths after the first calendar year instead of after the first DD
claim |
|
|
|
| Renewals sold on
credit |
|
|
|
|
Include a promotion campaign in new subs budget irrespective of its
financial performance |
|
|
|
| Retail
cannibalisation factors |
|
|
|
| No
of source groups & promotion campaigns: |
|
|
|
| New subs source
groups |
15 |
20 |
25 |
| New
subs promotion campaigns |
30 |
40 |
50 |
| Subs term lengths: |
|
|
|
| Non-DD
new subs (months) |
12 |
12, 24, 36 |
6, 12, 24, 36 |
| Non-DD
renewals (months) |
12 |
12,
24, 36 |
12,
24, 36 |
| Direct
Debits (months) |
1,
3, 6, 12 |
1,
3, 6, 12 |
1,
3, 6, 12 |
| Subs price
groups: |
|
|
|
| Non-DD new subs
(sensitive subs) |
15 |
20 |
25 |
| Non-DD conversions
(semi-sensitive subs) |
3 |
4 |
5 |
| Non-DD renewals
(firm subs) |
3 |
4 |
5 |
| First time Direct Debit subs |
4 |
12 |
20 |
| Second+ time Direct Debit subs |
4 |
12 |
20 |
|
Service costs: |
|
|
|
|
Regional service cost combinations |
1 |
3 |
5 |
| Features: |
|
|
|
| Suitable for dailies
& weeklies |
|
|
|
| Campaign performance
graphs |
|
|
|
| Automatic
set-up and print macros |
|
|
|
|
Specify alternative vocabulary |
|
|
|
|
|
|
