The Silver version is a mid-range subscription lifetime value model for experienced subscription-based publishers. It contains all the features of the Bronze LTV model together with support for complex Direct Debit offers such as 3 issues for £1 followed by 12 issues for £30.  This model enable you to create subscription acquisition budgets quickly and easily, and to optimise the balance between Direct Debit and non-Direct Debit subscriptions. The Silver version includes:

• Excel workbook with 9 interconnected worksheets and two performance measurement graphs
• Lifetime value calculations for up to 40 acquisition campaigns, split across 20 new subscription source groups
• 12, 24 and 36 month term lengths for new non-Direct Debit subs

• 12, 24 and 36 month term lengths for renewed non-Direct Debit subs

• 1, 3, 6 and 12 month term lengths for Direct Debit subs
• Changing Direct Debit prices and term lengths after the first DD claim
• 7 subscription price groups for each sub category
• 5-year forecasts of subscription volumes, subscription cash flows, marketing expenses, service costs, other income, net profits, campaign performance metrics
• Integrated source ranking table
• New subscription starts by month calculator
• In-cell help messages plus error warning notices
• All calculations are visible and auditable