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The Gold version
is a comprehensive subscription lifetime value model for sophisticated
subscription-based publishers. It contains all the features of the Silver LTV model with support for additional campaigns and price/term groups,
and including retail cannibalisation factors.
This model enable you to create subscription acquisition budgets quickly
and easily, including variables such as new subscriptions sold on credit,
renewals sold on credit, free issues, and supporting complex Direct Debit
offers such as 3 issues for £1 followed by 12 issues for £30. The Gold
version
includes:
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- 1, 3, 6 and 12
month term lengths for Direct Debit subs
- Changing
Direct Debit prices and term lengths after the first DD claim or after
the first year
- 10
subscription price groups for each sub category
- 5-year
forecasts of subscription volumes, subscription cash flows, marketing
expenses, service costs, other income, net profits, campaign performance
metrics
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Integrated source ranking table
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New subscription
starts by month calculator
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Retail
cannibalisation copies and costs
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In-cell help messages plus error warning notices
- All calculations
are visible and auditable
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