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The Bronze version
is a relatively simple subscription lifetime value model for smaller
magazine and newsletter publishers. This model enable you to create subscription
acquisition budgets quickly, easily and at low cost. The Bronze version includes:
- Excel workbook with
8 interconnected worksheets
and two performance measurement graphs
- Lifetime value
calculations for up to 30 acquisition campaigns, split across 15 new subscription source groups
- 12 month term lengths
for new non-Direct Debit subs
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- 12 month term lengths
for renewed non-Direct Debit subs
- 1, 3, 6 and 12
month term lengths for Direct Debit subs
- 4 subscription price groups for each sub
category
- 5-year forecasts
of subscription volumes, subscription cash flows, marketing expenses,
service costs, other income, net profits, campaign performance metrics
- Integrated source
ranking table
- In-cell help messages
plus error warning notices
- All calculations are visible and auditable
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