| The Weaver
Subscription Lifetime Value Model is a powerful and easy-to-use Excel
workbook which calculates the financial returns from new subscription
promotion campaigns.
The Weaver Subscription Lifetime Value Model enables publishers to:
-
Calculate subscription
volumes, revenues, profits and lifetime values from each subscription
acquisition campaign
- Optimise the allocation
of promotion budgets across marketing channels and source groups
- Forecast the effects
of changes in the marketing mix such as subscription prices, response
rates, pay-up rates, renewal rates and payment methods
- Rank the relative
attractiveness of each subscription acquisition campaign using a variety
of user-selected criteria such as cost per order, ROI, £
return per £ spent and LTV per sub
- Determine
the maximum number of new subscription orders that can be generated
from a given promotion budget
- Calculate the minimum
promotion budget needed to generate a given number of new subscription
orders
-
Phase new
subscription starts month-by-month
|
 |
The Weaver
Subscription Lifetime Value Model incorporates all new subscription variables
such as prices, term length and payment methods, and they allow fundamental
strategic questions to be addressed such as:
- Determine the financial
consequences of different types of acquisition offers such as discount,
gift-with-purchase, bill-me's and free issues
- Compare the
profitabilities of newsstand sales and subscription sales
- Investigate the
consequences of Direct Debit offers at the point of acquisition and
at the point of renewal
- Calculate the
financial effects
of Direct Debit offers with step-up prices, such as 3 issues for £1 followed
by 12 issues for £30
There are three lifetime value models in
the product range. The simplest model (Bronze) supports 30
acquisition campaigns across 15 new subscription
source groups. The most comprehensive model (Gold) supports 50
acquisition campaigns across 25 new
subscription source groups.
Click here to see which version of The Weaver
Subscription Lifetime Value Model is best for you. Click
here for an
online demonstration.
|
