|
The UK Subscription Fulfilment Report
Subscription fulfilment
is complex. Publishers need to juggle with computing, financial,
marketing and customer services to determine a fulfilment plan
tailor-made for them. Good fulfilment arrangements generate
additional subscriptions. Poor fulfilment arrangements cause
magazines to lose competitive advantage.
The UK Subscription
Fulfilment Report is the first independent guide to subscription
fulfilment in the UK. It provides up-to-date information and expert
advice on all aspects of fulfilment, from choosing a suitable
supplier to defining an ideal marketing reporting package. The
report is a practical guide to help you maximise your subscription
sales, help you make the best fulfilment arrangements at minimum
cost, and help you reduce the risk of making expensive fulfilment
mistakes.
|
 |
The UK Subscription
Fulfilment Report is a two-volume, 160 page, fully comprehensive
guide to choosing, using and getting the most from subscription
fulfilment. Its chapters include
-
Check list of fulfilment
items to consider
-
In-house or bureau,
which is more suitable?
-
Which supplier to use
(there are one-page descriptions of more than 50 suppliers)
-
Specifying fulfilment
requirements and making the final choice
-
Customer services
requirements
-
Subscription accounting
requirements
-
Using fulfilment data to
maximise subscription volumes and revenues
-
Defining an ideal
marketing reporting package
-
Linking fulfilment with
CRM, telemarketing, email and circulation modelling systems
-
Future marketing and
technical developments
The report costs £195.
To assemble, analyse and interpret the same information yourself
would cost thousands. Click here to order a copy. |
