Generating new subscriptions (1 or 2 days)
A case study for marketing staff which examines the financial consequences of different strategies to generate new subscriptions. Covers lifetime value calculations, source ranking, offer selection and testing. Reviews the best and worst creative approaches.

Maximising renewals (1 day)
A case study for marketing staff which examines the financial consequences of different strategies to generate renewal orders. Covers pricing, payment methods, timing and number of efforts in the renewal series, fulfilment reports. Reviews the best and worst creative approaches.

Choosing, using and getting the most from subscription fulfilment systems (1 day)
This workshop helps publishers and IT staff to determine the pros and cons of in-house systems and external service bureaux; to select the most suitable fulfilment supplier; to design and use marketing reports; and to use fulfilment data to maximise subscription sales opportunities.

Using circulation modelling techniques for subscription planning and budgeting (1 day)
A case study for marketing staff which uses circulation modelling techniques to examine the financial consequences of various strategies to maximise the overall profitability of a subscription based publication. Covers circulation, advertising and editorial strategies.

Making the most of The Weaver Publishing Model (1 day)
This workshop helps publishers to use The Weaver Publishing Model for subscription planning and budgeting. Covers data entry using set-up tables, using Excel pivot tables for loading future subscription expires, using data from other departments (newsstand sales, production costs, advertising and merchandising sales etc), changing variables year-by-year, interpreting summary reports and graphs, and carrying out “what-if” scenarios.

Making the most of The Weaver Subscription Lifetime Value Model (1 day)
This workshop helps publishers to use The Weaver Subscription Lifetime Value Model for optimising new subscription promotion budgets. Covers the theory of lifetime value calculations and the practice of using the software: including data entry using set-up tables,  incorporating retail cannibalisation factors, source ranking using a variety of performance measurement metrics, and calculating new subs starts by campaign and by month. .

Selling subscriptions through email and the web (1 day)
A workshop for publishers and marketing staff wanting maximise email and web orders, revenues and profits. Covers the planning and implementation of effective email campaigns; web site design, usability, access control and search engine optimisation; performance measurements (emetrics); which suppliers to use; IT infrastructure; and the legal environment.

Best practice creative techniques (1 day)
A workshop for marketing staff responsible for promotion design and copy. Covers buyer behaviour and their psychological preferences, supplier selection, how to determine the most suitable approaches for each target group of prospects, and techniques for copywriting and design. Reviews the best and worst creative approaches.

Using data mining techniques to increase subscription revenues (1 day)
A workshop for marketing staff wanting to understand how data mining techniques can maximise responses from subscription marketing campaigns. Covers the use of statistical analysis and profiling techniques; the prediction of future renewal behaviour; the use of Excel as a simple data mining tool; and how to get a data mining project started.

Developing newspaper circulations using subscription marketing techniques (1 day)
A workshop for newspaper sales staff wanting to develop their circulations through paid subscriptions. Covers marketing techniques for new subscription acquisition and renewals, subscription accounting and budgeting, subscription fulfilment and marketing database systems, and the marketing skills and organisation structures necessary to maintain an effective subscription marketing programme.

Using fulfilment and CRM systems to optimise subscription revenues (1 day)
This workshop helps publishers and IT staff to determine the pros and cons of in-house systems and external service bureaux; to select the most suitable fulfilment and CRM suppliers; and to use campaign planning techniques to maximise subscription acquisition, up-sell, cross-sell and renewals.

Launching and running newsletters (1 day)
This workshop helps new and existing newsletter publishers to maximise subscription revenues and profits.  Covers subscription acquisition, up-sell, cross-sell and renewal campaigns; and identifies an ideal IT infrastructure which minimises time and labour cost.

Choosing and using CRM systems to maximise reader revenues (½ day)
A mini-workshop for publishers and marketing staff wanting to select and use CRM systems to maximise reader revenue opportunities. Covers cost justification methods, supplier selection; de-duplication issues; campaign planning, analysis and reporting tools; organisation and training issues; and linking CRM with fulfilment and telemarketing systems.

Managing subscription marketing departments (½ day)
A mini-workshop for directors and publishers wanting to understand, manage and get the maximum financial return from their investments in subscription marketing resources. Covers organisation structure issues (centralised versus de-centralised marketing, managing customer services etc); the pros and cons of outsourcing; measuring current performance against industry best practice and balancing revenues and costs from both circulation and advertising functions.

The complete A to Z of subscription marketing (½ day)
A mini-workshop for directors and publishers which describes the range and depth of subscription marketing techniques available to develop magazine and newspaper circulations. Covers the planning and implementation of acquisition, up-sell, cross-sell and renewal campaigns; list and offer selection; alternative payment methods; subscription accounting and the selection and usage of subscription fulfilment systems.

The complete A to Z of subscription accounting (½ day)
A mini-workshop for directors, publishers and marketing staff which specifies best practice subscription accounting techniques. Covers the calculation and reconciliation of the 5 main accounting entities: deferred income, earned income, cash sales, credit sales and refunds. The workshop describes the adjustments to subscription accounting that need to be carried out when selling multi-currency subscriptions, credit subscriptions and direct debit subscriptions, and defines the linkages between subscription fulfilment systems and sales ledger systems.