We are one of the leading suppliers of subscription marketing training, having trained over 2,000 staff in the last 20 years. We provide a wide range of in-house training programmes for subscription marketing staff.

Our workshops offer

• Practical examples of winning subscription marketing techniques in the UK, Europe and USA

• Comprehensive and validated course materials to take away and re-use later

• Free software containing the templates for many of the exercises and management techniques demonstrated

• Small class sizes for individual attention

• Private appraisal of your existing subscription promotions and subscription fulfilment reports

• Money back guarantee. Your course fees will be refunded in full if you are not completely satisfied

Features of our training workshops

Case study approach
Most of our seminars are based on case studies of fictitious publications, represented through industry average numbers. Delegates often use laptop PCs and our Excel-based circulation modelling software to determine optimum subscription development strategies for these case study publications. After the seminars have finished, delegates repeat the steps back at their own offices using our circulation modelling software with their own figures. Case studies also allow delegates to discuss all the issues raised in the seminars without reference to their own publications and without risk of disclosing proprietary information.

Analytical and creative work
Most of our seminars cover both analytical and creative aspects of subscriptions. We use circulation modelling software to explore the analytical parts and real-life quizzes to explore the creative parts. Delegates often work in pairs during most seminars with one laptop PC and one copy of Excel for each pair.

Workbook and software
Delegates receive a comprehensive workbook and a selection of Excel-based circulation modelling templates which you can re-use back at the office.