The Weaver Toolkit for Subscription Sales is an inter-connected family of Excel workbooks, marketing planning templates, fulfilment report specifications and eLearning courses which provide smaller publishers with step-by-step instructions for growing their subscription volumes, revenues and profits.  The toolkit contains:

Excel workbooks:

• Comparing the profits from newsstand sales and subscription sales

• Calculating subscription lifetime values

• Demonstrating the principles of source ranking

• Measuring renewal profitabilities

• Comparing the profits from new subscriptions and renewals

• Avoiding errors in renewal rate calculations, especially for Direct Debit subscriptions

• Determining the profit impact of subs volume increases, subs price increases and promotion cost reductions

• Using statistical test calculations

• Demonstrating the principles of earned and deferred income

• Identifying common subscription errors in publishers' budget and forecast models

Marketing planning templates:

Sample promotion plans covering...

• New subscriptions

• Renewals

• Up-sell and cross-sell sales

Fulfilment report specifications:

Operating instructions for fulfilment systems / service bureaux to use CSV flat files and Excel pivot tables for the reporting of...

• New subscription orders

• Future expires

• Future release of deferred income to the subs P&L account

• Subscription renewal rates

eLearning courses:

Self-administered, web-based training courses covering...

• Generating new subscriptions

• Maximising renewals

• Choosing and using subscription fulfilment systems

• Best practice creative techniques

• Subscription accounting

• Creating and using Excel pivot tables