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Weaver Associates have provided circulation modelling software and advice
for over 20 years. We launched The Weaver Subscription Lifetime Value
Model in 2005 to help publishers calculate the financial returns from
their new subscription promotion campaigns. We supply:
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A copy of our circulation
modelling software, with usage defined through a software licence
agreement
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Operational guides and
training manuals
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Installation support
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User training
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Software customisation,
if required
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Ongoing software maintenance
We prepare for new installations
of The Weaver Subscription Lifetime Value Model as follows:
Step 1: Publishers make
contact to describe their product range and their new subscription promotion
policies and procedures (source groups, term lengths, payment methods
etc)
Step 2: We talk to the
publisher, identify which version of The Weaver Subscription
Lifetime Value Model is most suitable, and we demonstrate the appropriate
version, either directly or remotely
Step 3: We prepare a
quotation which specifies the software and services that would be provided.
We quote a fixed fee for each item supplied (such as the software, user
training and any customisation) plus travelling and hotel expenses as
incurred |
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Step
4: Publishers sign our software licence agreement, which specifies
their rights and responsibilities, and they pay the software licence
fee
Step 5: The project starts.
Most projects have four distinct phases: user training; loading subscription
price, term length and payment method assumptions; creating the first
new subscription budget scenario; and process review. We work with publishers
own staff so that our skills and experiences can be transferred directly
into the organisation
Please complete the form below
if you would like to take the first step:
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