Organisation A
Description
A publisher was dissatisfied with the performance of its fulfilment
bureau and wanted a more effective fulfilment service.
Assignment Objective
Appraise the strengths and weaknesses of all the fulfilment
options (both in-house and service bureaux) and recommend the most
suitable supplier.
Organisation B
Description
A multinational publisher wanted to launch a new range of
products. Due to the limited size of the circulation
universe and the need to generate significant circulation volumes,
the title needed to be published on a part-paid, part-free basis.
Assignment Objective
Create the circulation development strategy and calculate,
through circulation modelling techniques, the marketing promotion
budget needed to optimise the circulation volumes, subscription
revenues and paid/free split. |
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Organisation C
Description
A publisher wanted to launch a new magazine and needed to know the
most effective way of developing its circulation through paid
subscriptions.Assignment
Objective
Create the business development strategy and calculate, through
circulation modelling techniques, the optimum circulation volumes,
subscription revenues, marketing promotion costs, profits and cash
flows.
Organisation D
Description
A publisher’s in-house bespoke fulfilment system was designed for
controlled circulation but unable to handle the growing file of paid
subscriptions.
Assignment Objective
Create a specification for upgrading the fulfilment system to
support paid subscriptions, and this required additional software
functionality in accounting, renewals and source coding. Supervise the
publisher’s IT staff during the software development and testing
phases. |
