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Publishers have a bewildering choice of
fulfilment suppliers: there are over 50 bureaux and in-house systems
in the UK and the number is increasing all the time. The pros and
cons of each option are often difficult to evaluate but the
consequences of the decision are profound. This is because
fulfilment mistakes are frighteningly expensive, both in terms of
additional costs and through loss of competitive advantage.
We have carried out fulfilment review
projects for more than 50 publishers (both traditional and
electronic). Our work
includes the following areas of expertise:
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Fulfilment system / bureau selection,
conversion and implementation
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Linking fulfilment systems to CRM
systems, contact management systems and circulation modelling
systems
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Specifying changes and enhancements to
existing in-house fulfilment systems
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Developing subscription accounting
functionality and procedures
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Creating customer services policies and
procedures
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Organising in-house subscription
fulfilment departments
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Defining accounting and marketing
reports
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Showing marketing staff how to use
fulfilment data to maximise subscription sales opportunities
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