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We are specialist business
consultants for subscription-based publishers and experts in
subscription marketing techniques. We provide:
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Strategic reviews,
where we diagnose the strengths and weaknesses of publishers’
existing arrangements to develop subscriptions revenues, and
suggest changes and improvements
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Organisation changes,
where we help publishers to devise the most effective organisation
structure for their subscription marketing staff
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Business process improvements,
where we help publishers to establish effective subscription
marketing processes and procedures
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Subscription marketing
training, where we help
publishers to achieve subscription marketing best practice
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IT reviews,
where we help publishers to align their IT systems with the needs
of subscription marketing
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Budgeting and forecasting,
where we help publishers to use fulfilment data to maximise
subscription revenues and profits
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Quantifying circulation development
scenarios, where we use circulation modelling techniques to
help publishers launch or acquire new publications and maximise
the profit potential of existing titles
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