Alan Weaver Associates business consultants for subscription-based publishers
 
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Developing subscriptions
Our consultancy services
Subscription fulfilment reviews
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Our consultancy services

We are specialist business consultants for subscription-based publishers and experts in subscription marketing techniques. We provide:

  • Strategic reviews, where we diagnose the strengths and weaknesses of publishers’ existing arrangements to develop subscriptions revenues, and suggest changes and improvements
     

  • Organisation changes, where we help publishers to devise the most effective organisation structure for their subscription marketing staff
     

  • Business process improvements, where we help publishers to establish effective subscription marketing processes and procedures

  • Subscription marketing training, where we help publishers to achieve subscription marketing best practice
     

  • IT reviews, where we help publishers to align their IT systems with the needs of subscription marketing
     

  • Budgeting and forecasting, where we help publishers to use fulfilment data to maximise subscription revenues and profits
     

  • Quantifying circulation development scenarios, where we use circulation modelling techniques to help publishers launch or acquire new publications and maximise the profit potential of existing titles

 
 
 

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