Organisation A
Description
A professional institute wanted to cover the shortfall from static
membership fees by generating additional revenues and profits
through journal and book publishing.
Assignment Objectives
1. Appraise the growth potential of each magazine and journal
2. Create a business plan for maximising revenues and profits from
the publication with the largest growth potential
3. Amend internal working practices and procedures in each
publishing section (editorial, advertising and circulation)
Organisation B
Description
A small charity with a limited budget wanted to increase
subscription revenues for its quarterly publication.
Assignment Objectives
1. Select and implement an off-the-shelf subscription fulfilment
system
2. Develop subscription marketing skills
3. Initiate promotion campaigns for new subscriptions and renewals
4. Specify changes to the organisation’s web site, to generate
additional subscription sales |
 |
Organisation C
Description
The publishing subsidiary of a not-for-profit membership organisation
wanted to increase its sales revenues and profits by providing
subscription fulfilment services to external clients.
Assignment Objective
Determine the organisation’s strengths, weaknesses, opportunities
and threats and, as a consequence, propose a new business strategy
which would provide additional sales revenue growth.
Organisation D
Description
An association published a weekly newspaper for traders in its
industry. Sales revenues were declining and member subscriptions
were expected to cover the trading deficits. The trade association
felt unable or unwilling to change the situation but member
subscriptions could no longer support the losses.
Assignment Objectives
1. Define a new business strategy which would allow the company to
grow and generate profits again
2. Recommend changes to the company's working methods, policies and
procedures which would support the new strategy |
