|
Organisation A
Description
One of the largest publishing groups in the UK was concerned
that its subscription marketing department was not working as
effectively as it could.
Assignment Objective
Help the Group Managing Director to determine the strengths and
weaknesses of the existing department and suggest how staff
effectiveness could be improved. The solution involved departmental
re-organisation; different working methods; revised IT systems and
the acquisition of new direct marketing skills.
Organisation B
Description
A publisher of specialist consumer magazines was drowning in
subscription data and unable to make sense of it.
Assignment Objective
Appraise the strengths and weaknesses of the existing method of
collecting and analysing subscription data, and recommend an easier
and more effective way of preparing budgets, forecasts and
management reports.
|
 |
Organisation C
Description
A well-known media organisation wanted to launch a magazine for
the first time and needed to know how much start-up investment would
be required.Assignment
Objective
Create the business development strategy and calculate, through
circulation modelling techniques, the optimum circulation volumes,
subscription revenues, marketing promotion costs, profits and cash
flows.
Organisation D
Description
One of the largest magazine publishers in the UK was concerned that
sales through traditional retail outlets alone was not maximising
circulation sales opportunities.
Assignment Objective
Help the Group Marketing Director to establish a new department
which would sell and support magazine sales through subscriptions. As
a consequence, many of the company’s policies and procedures needed to
be changed, a new and more appropriate organisation structure was
required, and different personal skills needed to be acquired. |
