We are one of the UK leaders in the provision of management tools and techniques for the development of subscriptions. We use a proprietary and financially-based method of quantifying the effects of future acquisition, up-sell, cross-sell and renewal campaigns.  Our consultancy work includes:

• Introduction of best-practice subscription marketing techniques

• Launching and developing subscription-based publications

• Maximising marketing and promotion budgets

• Diagnostics of subscription performance

• Circulation planning and modelling

• Planning and managing organisation changes

• Developing new skills in subscription marketing and planning

• Development of customer and prospect databases

• Subscription fulfilment and CRM system design, selection and operation 

Alan Weaver Associates has an extensive network of freelance experts whose skills include direct marketing (for both local and international markets), design and copywriting, email and web promotion techniques, statistical modelling and data mining, fulfilment operations, software development using VBA, sales training, team building, psychometric profiling and project management.

The principal, Alan Weaver, has over 20 years consulting experience in the publishing industry and has carried out more than 250 consultancy projects for consumer and trade magazines, newspapers, academic journals, professional publications, newsletters, directories and online information providers.

Alan is acknowledged to be one of the country’s leading experts in subscriptions. His expertise covers subscription marketing, subscription planning and modelling, and subscription fulfilment.

Alan has a B.Sc (Hons) degree in Physics from Liverpool University and an MBA from Warwick University.